McIntosh Reorganizes Sales Team

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Binghampton, N.Y. -

McIntosh Laboratory

reorganized its sales team.

With the changes, McIntosh hired Chris Smith, formerly B&W Group USA regional sales manager, as East Coast sales director. Former McIntosh East Coast regional sales manager Marc Lamb was promoted to the position of West Coast sales director. McIntosh's Steve Mulnick was appointed to the new title of of sales planning director.

The company continues to sell through reps.

The sales team reports to Linda Passaro, global VP of sales and marketing, who was hired in mid-2010 to

expand McIntosh's customer base

beyond audiophiles to include affluent consumers who are "serious about music." She is also developing a program to build dedicated McIntosh areas within select retailers' stores.

"McIntosh is in the midst of a major new marketing and sales initiative, one that will help us reach new customers," Passaro said. "McIntosh is all about connecting people in a more powerful and emotional way with their music, and with our new sales structure, we will be able to partner even more closely with our retailer base to ensure more people will value the McIntosh experience."

At B&W, Smith was most recently regional sales manager responsible for account management of more than 50 accounts and for business development and sales training. At B&W, he oversaw implementation of an advanced CRM tool,, for his sales team.


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