LAS VEGAS —
LG Electronics started International CES 2012 with a bang by unveiling a pair of nextgeneration display technologies that could help lift the industry’s TV business from the threatened commodity malaise.
The company unveiled one of the world’s largest OLED TV displays — a 55-inch screen size — and an 84-inch 240Hz LED back-lit LCD TV with so-called 2K by 4K resolution, called Ultra Definition (UD).
LG marketing executives said the 55-inch OLED set will feature Full 1080p resolution and is currently slated for a lateyear 2012 introduction.
As for the core TV line, the company will offer 37 LCD models across 13 model series. All but six models in three CCFL backlit series will have LED edge or back lighting.
Seventy-five percent will feature LG’s smart-TV functionality and 40 percent will be 3D capable. Screen sizes will range from 22 inches to 84 inches.
LG is building off the success of its Cinema 3D (passive 3D glasses) FullHD LCD TVs. It is also introducing a Cinema Screen minimalist bezel design in select models and has enhanced the smart-TV system for added ease of use and flexibility.
The Cinema Screen design is said to present an “almost zero bezel” look to the screen, said Tim Alessi, LG product marketing director. The bezel on a topof- the-line 9600-series model measures less than 5mm wide and complements a ribbon-look stand.
Meanwhile, the passive-glasses Cinema 3D system has been enhanced in 2012 with the addition of 3D depth control to increase or decrease the 3D effect to consumer preference. It has also added 3D miss-match correction to make sure left and right eye images match exactly in color, sharpness, etc., and a sound-zoom effect that will adjust the parameters of 3D sound to match action in the visual.
Alessi said 2012 Cinema 3D models also have upgraded 2D-to-3D conversion algorithms to create a more dynamic 3D effect for 2D material.
Taking the technology a step further, LG will use the sets’ 3D capability on a new Dual View game player system that presents dual-view designed games with two different 2D images on one screen at the same time. Viewers wearing special glasses (sold separately) will see either just the left-eye image or just the right-eye image in 2D.
LG’s 2012 3D LCD TVs will ship with six pairs of passive- 3D glasses in all series except the entry 3DTV line, which will ship with four pairs.
LG’s smart-TV system has been upgraded this year to include open web browsing capability with HTML5 and Flash 10 video support, in addition to an enhanced dashboard and a Magic Motion Remote with three or four modes (depending on the model) of gesture control shortcuts. Top-end models will also include new voice commands, using a mic pickup in the handset.
With voice commands, users will be able to do such tasks and make Google searches and make Facebook and Twitter entries without a keyboard.
Below the 84-inch UD LCD TV, LG has the LM9500 series in the 60-, 55- and 47-inch screen sizes. All have 1080p resolution, 480Hz refresh rates, full-array LED backlighting, Cinema Screen Designs, dual-core processors, Cinema 3D, and smart TV with Magic Motion Remote with voice control.
LG will also introduce a new 72-inch screen size in the LM9500 series offering a 240Hz refresh rate, LED+, Cinema 3D, Cinema Screen design, dualcore processing, and smart TV with Magic Motion Remote.
In plasma, LG is offering 12 models in six model series. Four models in two series will offer 720p HD resolution, including the 42- and 50-inch screen sizes.
Four series, all offering the 50- and 60-inch screen sizes, will have FullHD resolution. Smart TV and 3D will be offered together in four series, while two series will omit both.
Additionally, the top three series (six models) will be THX 2D/3D certified.
Plasma designs have also been enhanced, with some models trimming the bezels to just more than 15mm thick, with panel thickness down to 2.06 inches.
Picture quality has been improved, with enhanced black-level performance (40 percent lower than in 2011) and improved color accuracy in top models.
Many plasma models will also offer LG’s smart TV with DLNA functionality, but will omit dual-core processing and with it voice control in the Motion Remote system.
All 3D plasma models will again use active-shutter 3D glasses. The top-of-the-line PM9700 series will ship in April offering a TruBlack Filter for enhanced black levels.