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JVC Ships Expanded Surround-Bar Line

Wayne, N.J. –


began this month to ship an expanded selection of surround-bar-based home-theater
systems as part of a shift away from more traditional systems equipped with five
separate speakers and a subwoofer.

Consumer audio GM Steve Howcott cited the growing sales potential
for surround bars now that flat-panel TVs have gone mainstream.

Three new active surround-bar systems began shipping this
month to complement the company’s Blu-ray surround-bar system, which


last year at an everyday $649. That system, the TH-SB100, features a sound bar
with wireless subwoofer and separate Profile 2.0 Blu-ray player. The sound bar
has JVC’s Front Surround technology, which delivers a virtual 5.1-channel
soundfield. Features include HDMI 1.3 output and Dolby Digital 5.1, DTS 5.1 and
Dolby Pro Logic II decoders.

The SB100 has been joined by three more surround-bar systems,
all with Front Surround technology but without Blu-ray or DVD player. One of
those models, the $549 TH-BA3, also comes with wireless surrounds should a
consumer opt to plug them in, said Howcott. All three can be connected directly
to TVs, set-top boxes and DVD or Blu-ray players via analog and optical digital
inputs. They lack HDMI connections.

The TH-BA3 is promoted as the industry’s first surround-bar-based
home-theater system to transmit sound wirelessly not only to an included
subwoofer but also to an included pair of surround speakers. The surround-bar chassis
incorporates amplification, controls, wireless transmitter and decoding of
Dolby Digital 5.1, DTS 5.1 and Dolby ProLogic II. The chassis also contains
four 3.2-inch full-range speakers â€” one each for the left and right main
channels and two for the center channel. Total output is said to be 280 watts.

At $599, JVC is shipping the TH-BS7, said to be the world’s slimmest
active surround bar, measuring only 1.4 inches tall thanks to proprietary
driver technology whose voice-coil design and neodymium magnets are said to
deliver a broad soundfield and a frequency range of 200-20,000Hz. A flat wall-mountable
amplifier/control unit measures just 1.2 inches deep. It incorporates Dolby
Digital, DTS and Dolby Pro Logic II decoders and an 80-watt amplifier. The
wireless subwoofer features a 6-inch driver powered by a 100-watt amplifier.

The third new system is the $399 TH-BA1, which comes with
wireless subwoofer. The surround-bar chassis itself incorporates an amplifier,
Front Surround virtual-surround processing, and Dolby Digital, DTS and Dolby
Pro Logic II decoders. Total system output is 220 watts including amplification
in the subwoofer cabinet.

In 2010, the company will offer only one traditional 5.1-speaker
home theater in a box system, the carry-over $239 TH-G31 with included DVD
player, Howcott said.