Cypress, Calif. - May 17 is launch day for JVC's fourth annual Turn Me On online video campaign, which will promote JVC's iHeart Radio iPhone app and compatible JVC head units.
The video will take viewers on a four-decade tour of music, hairstyles and car audio technology ranging from an early-1980s JVC cassette deck to a 2011 head unit that controls an iHeart Internet radio app installed on a cable-connected iPhone.
The video will be co-promoted for 52 weeks on the websites of hundreds of radio stations owned by iHeart developer Clear Channel, which operates more than 750 stations. Clear Channel stations will also promote contests in which JVC and partner companies Gibson Guitar, Pearl Drums, and energy-drink supplier Monster Energy will give away products, said Chad Vogelsong, JVC Mobile's marketing GM. The partner companies will also promote the video.
With so many partners, Vogelsong said, the new campaign will gain a lot more visibility than JVC's previous online video campaigns, which nonetheless have attracted a cumulative total of more than 35 million views.
JVC will also promote the app and video on its Times Square electronic billboard, in an in-app ad, and in print media.
The app and video, which will appear once again on male-lifestyle web site
, will also be promoted on the websites of musicians appearing in the video. They include Lita Ford, who launched a solo career in the 1980s after playing with Joan Jett and the Runaways in the 1970s; Candlebox lead singer Kevin Martin, whose band became famous in the 1990s; Puddle of Mudd lead singer Wes Scantlin, whose band rocketed to fame in the 2000s; and Rich Luzzi, the lead singer of the up-and-coming band Rev Theory, Vogelsong said.