New York - The Apple iPad and Amazon Kindle are the two leading candidates for consumer e-reader purchases in the next 12 months.
According to a consumer survey conducted in February by PriceGrabber, 20 percent of the 1,631 online customers questioned intend to buy an iPad, with the Kindle the next favorite with 12 percent.
The iPad is slated
Ten percent of the potential iPad buyers said it would be used primarily as an e-reader, but twice that many wanted it for mobile productivity or as a laptop/netbook replacement. Another 10 percent consider it an entertainment device and 3 percent would buy it for a child for educational and entertainment purposes.
Price could be one factor inhibiting iPad sales as PriceGrabber found that 80 percent of those surveyed are not willing to pay more then $250 for an e-reader. However, the company noted that the average price for the top 10 best-selling e-readers on Pricegrabber.com is $241 and the least expensive Kindle sells for $260.
In addition, 41 percent of consumers would miss certain aspects of paper books if they were to switch to an e-reader. Touch was the leading characteristic to be missed, said 36 percent of the group; portability and the ability to take notes were tied for second, with 13 percent each.
About 5 percent of those polled by PriceGrabber already owned an e-reader.