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Hisense Tabs Rivera As Sales Director

Suwanee, Ga. — Alex Rivera, formerly Panasonic display group sales manager, has been named consumer electronics sales director for Hisense USA, the company said Monday.

Rivera — who has a long history in the CE industry, holding various sales management positions at Panasonic, Sharp, Toshiba, Samsung and Sony — will be responsible for the development of strategic sales plans and retail expansion for Hisense.

He will report to Peter Erdman, Hisense USA consumer electronics sales VP.

“Alex’s extensive background in consumer electronics sales across multiple channels and his general drive makes him a welcome addition to the Hisense team,” Erdman stated. “Right now Hisense is positioned for aggressive growth and I’m confident Alex will generate amazing results for us.”

 “My goal is to cultivate new retail relationships and grow market share for Hisense,” said Rivera. “Hisense products offer a substantial value to the consumer in terms of performance, features, and design — and I’m ready to get started.”