Pelican Lake, Wisc. — Home Entertainment Source (HES), the A/V specialty division of the Brand Source buying group, has formally announced the launch of Expert Customer Warehouse, a new distribution program that will provide member dealers with improved access to custom install products and accessories.
Expert Custom Warehouse will serve as a complement to the group’s expanding Expert Warehouse program, which was launched in 2003 to provide members with on-demand fulfillment and more competitive pricing on video products. Combined, these programs help members reduce inventory expenses and maintain group-negotiated prices, HES said.
“Members have had great access to video products through our Expert Warehouse program, and they’ve expressed a need for a similar outlet to custom installation products,” said Jim Ristow, general manager of HES. “The program … mirrors the convenience and overall benefits of Expert Warehouse, while specifically addressing the custom installation needs of our members.”
ADI, a leading wholesale distributor of low voltage products, will store and supply the inventory used by HES members, who will have access to the custom installation inventory as needed, either through delivery or at more than 100 ADI locations nationwide. In addition, ADI will provide HES with staff support and a dedicated toll-free number to respond to sales-related and general inquiries.
In other HES news, the group has named Andy Orozco as Southeast regional manager. Orozco, formerly a national account executive and Eastern zone manager with Hitachi Home Electronics, will have the responsibility of implementing HES member benefits such as marketing and training solutions, wholesale and retail financing programs, warehouse fulfillment, and the group administered health plan throughout a 10-state territory. “I look forward to helping members become even more profitable by utilizing more of the many programs HES offers” Orozco said. Added Ristow: “Andy brings industry expertise, character and a strong desire to help our members become even better business people. We are very fortunate to have someone of his caliber join our growing team.”
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