GE Camera Lands in RadioShack

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Torrance, Calif. –RadioShack will pick up one of General Imaging’s GE-branded digital cameras this month.

The retailer will carry the 8-megapixel GE E850 in 3,000 of its stores and online on an exclusive basis through September. It will also be available through RadioShack’s Ship-to-Store and Direct-to-U programs.

General Imaging is the exclusive licensee for GE-branded digital cameras. The models were formerly announced at PMA. Since then, the company has placed models at Sears/Kmart and on the Home Shopping Network.

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