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Gateway Exec Team Revamped

Poway, Calif. — Gateway continued the consolidation of recently purchased eMachines this week with a shake-up of its management team that saw several Gateway executives ushered out and replaced with former eMachines personnel.

Effectively immediately, Adam Anderson is senior VP, chief administrative officer and will handle strategy and administrative functions. Bob Davidson is senior VP, U.S. Retail. He previously was eMachines’ executive VP for global planning and will now oversee sales of Gateway PC and CE products through third-party retailers.

Ed Fisher was named senior VP, product planning. He is another eMachines alumnus where he served as senior VP of global sales.

John Goldenberry was tapped as senior VP, business development. He had been eMachines’ chief financial officer, and is now responsible for long-range plans and strategies and developing new business opportunities and partnerships. Mike Hammond was promoted to senior VP, general manager of the firm’s North Sioux City, N.D. operation. His previous posting was as senior VP of operations.

Gateway’s new IT/Web senior VP is Andy Lee. He had been CEO and chairman of Alorica, an enterprise software developer. He will oversee the company’s Web and IT operations. Greg Memo was tapped as senior VP of platform development and operations. He previously served as eMachines’ executive VP, global development and operations.

Gateway’s Rod Sherwood is now senior VP, chief financial officer. His previous title was chief financial officer. Scott Weinbrandtis is now senior VP, professional. Previously he served as Gateway’s senior VP and general manager, enterprise systems division. Mike Zimmerman, formerly eMachines’ executive VP of global customer care and quality assurance, takes on the role of senior VP, customer care.

Gateway also appointed three people to temporary positions until the company makes permanent appointments. Bob Burnett is senior VP, international; Erik Gerson is senior VP, consumer direct; and Brad Shaw is senior VP, marketing.

The shake-up resulted in several Gateway executives being forced out the door. These are Jocelyne Attal, executive VP, professional; Scott Edwards, executive VP, consumer; Joe Formichelli, executive VP, operations; Nemo Asamian, senior VP, customer services and support; Steve Philips, senior VP and chief information officer; and John Engel senior VP, PC products group.

Gateway completed its acquisition of eMachines earlier this month and is still in the process of consolidating the two companies’ operations.