Reston, Va. - Online sales remained robust in the days following Cyber Monday (Nov. 29), with hauls of $911 million on Tuesday, $868 million on Wednesday and $850 million on Thursday.
But growth rates subsided during the latter part of the week following days of double-digit gains, according to market research firm ComScore.
Chairman Gian Fulgoni speculated that heavy discounting and promotional activity in November likely pulled some consumer demand forward, resulting in "a mild hangover effect" in the days following Cyber Monday, when online sales hit a record $1 billion.
Fulgoni projected another week of sales lulls before late season discounts and buying by procrastinators gives the season "a final spending surge."
ComScore added that most of the holiday season's sales growth has been limited to the 25 largest online retailers, which have seen their total dollar sales grow 20 percent while overall growth for small and midsized e-tailers has been flat.