New Orleans -
, the Swedish supplier of cellphones designed for seniors, is going to tomorrow's CTIA Wireless 2012 to unveil its first baby-boomer smartphone and talk up plans to expand distribution to tier-one carriers in North America.
The 3G Android-based smartphone is the Doro PhoneEasy 740 with touchscreen and slide-down dialing keypad. The phone is loaded with Doro Experience software to provide a straightforward user interface, large icons and applications selected especially for seniors, including health and news apps, the company said. The software, which can be installed on any Android or Windows smartphone or tablet, also enables remote assistance over the web from family members.
The phone is targeted to baby-boomer seniors interested in new technology, whereas older seniors are targeted with easy-to-use feature phones, the company said.
Other PhoneEasy 740 features include slide-down dialing keypad emergency button with GPS location, 5-megapixel camera with camera light, extra-loud sound and high-contrast display for easier reading.
The quadband GSM, 850/2100MHz W-CDMA phone also features Wi-Fi, Bluetooth 4.0, MicroSD card slot, compass and accelerometer.
At last year's CTIA show, the company showed its first 3G phone.
In the U.S., Doro phones are sold through MVNO Consumer Cellular.
As for future distribution plans, CEO JerÃ´me Arnaud said the company "expect[s] to deliver a broader range of products to all top-tier mobile carriers in the U.S. and Canada as part of our North American expansion plans."