New Orleans –
, the Swedish
supplier of cellphones designed for seniors, is going to tomorrow’s CTIA
Wireless 2012 to unveil its first baby-boomer smartphone and talk up plans to
expand distribution to tier-one carriers in North America.
The 3G Android-based
smartphone is the Doro PhoneEasy 740 with touchscreen and slide-down dialing
keypad. The phone is loaded with Doro Experience software to provide a straightforward
user interface, large icons and applications selected especially for seniors,
including health and news apps, the company said. The software, which can be
installed on any Android or Windows smartphone or tablet, also enables remote
assistance over the web from family members.
The phone is
targeted to baby-boomer seniors interested in new technology, whereas older
seniors are targeted with easy-to-use feature phones, the company said.
Other PhoneEasy 740
features include slide-down dialing keypad emergency button with GPS location,
5-megapixel camera with camera light, extra-loud sound and high-contrast
display for easier reading.
The quadband GSM,
850/2100MHz W-CDMA phone also features Wi-Fi, Bluetooth 4.0, MicroSD card slot,
compass and accelerometer.
At last year’s CTIA show, the company showed
its first 3G phone.
In the U.S., Doro
phones are sold through MVNO Consumer Cellular.
As for future
distribution plans, CEO Jerôme Arnaud said the company “expect[s] to deliver a
broader range of products to all top-tier mobile carriers in the U.S. and
Canada as part of our North American expansion plans.”
