Boost Mobile Expands RadioShack Presence

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Irvine, Calif. — Boost Mobile, Sprint’s prepaid cellular division, will expand distribution of its phones and service on Feb. 16 to 2,400 more RadioShack stores, bringing Boost to 4,200 RadioShack stores nationwide.

The deal will also boost Boost’s retail storefronts to about 16,000 outlets, including Sprint-owned stores and independent wireless dealers, as well as major retailers like Best Buy, Wal-Mart and Target. Boost’s Re-Boost prepaid cards are available at about 100,000 locations throughout the U.S.

The expanded distribution increases the number of outlets in which Boost is selling its new Monthly Unlimited plan, which provides consumers unlimited nationwide calling, text messaging, wireless Web and walkie-talkie services for $50 per month.

RadioShack currently offers three Motorola-made Boost phones priced from $29.99 to $99.99. For now, Boost hasn’t announced whether RadioShack would pick up the new Motorola Stature i9 clamshell, the thinnest iDEN-network flip phone to date at 15mm. It’s also the first iDEN-network clamshell phone with internal antenna.

The 0.6-inch-thick phone will be available through all Boost channels by the end of February at $299 with no contract, credit check or activation fees. Soon after, Sprint will offer it at $199.99 with a two-year postpaid service agreement and after a $50 mail-in rebate.

The device uses Motorola’s ModeShift technology on the exterior touch-sensitive controls, illuminating only those controls needed for the application in use, such as music playback. When the phone is powered off, the exterior surface is smooth and lacks visible keys, which provide feedback.

A new promotional campaign that Boost will launch Feb. 16 will focus on the Stature and the division’s new $50 unlimited plan, a spokeswoman said.

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