New York - Best Buy and online photo service Shutterfly expanded their two-year relationship this week with the announcement of a joint program to drive digital camera owners to BestBuy.com's Photo Center, which is maintained by Shutterfly.
Beginning this week, customers who spend more than $49 in a Best Buy store have the option to purchase a $25-value Prepaid Print Card for $9.99, which credits them with 4 by 6-inch prints redeemable at the BestBuy.com Photo Center.
Additionally, Shutterfly and BestBuy.com will include a coupon for 15-percent off prints or photo products from the photo center in shipments to all customers who make a purchase on BestBuy.com (excluding music and movie sales) during the holiday season.
'Digital cameras and related products are some of Best Buy's most popular sellers, especially for the holidays' said Scott Bauhofer, senior vice president and general manager of Online Stores for Best Buy. 'The print card gives customers an easy solution for receiving film-quality prints from a digital camera.'
'A major hurdle for the digital imaging industry has been the absence of an industry-led education initiative to drive consumer awareness about the benefits of the digital world,' said Andy Wood, Shutterfly's CEO. 'Shutterfly's relationship with Best Buy offers an opportunity to grow the digital market both on and offline.'