Best Buy has launched a promotion with satellite TV provider DirecTV that offers to give customers $30 a month off of their DirecTV bills if they purchase any of three equipment packages bundled with DirecTV.
Best Buy said the promotion, which will run through June 24, was designed "to encourage customers to experience the best in high definition." The retailer will pay a portion of a customer's bill in the form of a credit appearing on each monthly statement. The offer applies to one of three new offers:
- 12 months of credits when adding DirecTV HD Access and buying any HDTV priced at $999 or higher (a $360 value);
- six months of credits when adding DirecTV HD Access and buying any HDTV priced under $999 (a $180 value); or
- three months of credits when activating any new DirecTV service (a $90 value).
Best Buy's efforts include advertising, promotions and in-store and online education efforts to alert customers that buying an HDTV set is not always enough to get HDTV content. Best Buy points to the need for an HD source, the right cables, surround sound and professional installation to get HDTV in all its glory.