Bang & Olufsen Launches Design-Oriented Promo

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Streur, Denmark - Bang & Olufsen teamed up with four world-known interior design specialists to launch a worldwide "Inspirational Living" consumer promotion in which one winner gets a complimentary home-design makeover and another wins a limited-edition BeoVision 10 TV.

 The campaign kicked off at the April 17-22 Salone Internationale del Mobile furniture fair in Europe, where  B&O is displaying the BeoVision 10-46 to a potential audience of more than 300,000 interior-design professionals from around the world.

 At the event, four well-known stylists -- 

Marco Evaristti

,

Anja Alfieri,

Hans Blomquist

and

Elisa Ossino

- are offering interior design tips on how to integrate technology to match a home's decor.

 As part of the campaign, Bang & Olufsen showrooms worldwide will offer an extended 5-year warranty and significant price reductions on all sizes of the BeoVision 10 TV, the company said. B&O Facebook fans will also get the opportunity to purchase the BeoSound 8 iPhone/iPod/iPad docking system at a special price.

On top of that, the company is launching a random-draw competition giving consumers the chance to win a limited-edition Bang & Olufsen BeoVision 10-46 Chanterelle TV and Beo6 remote control at a value of $10,650, an in-home interior design consultation, and home décor chosen by one of the stylists and valued up to 4,000 Euro. One consumer will get the TV and remote, and one will get the design consultation and home décor products.

The design contest ends April 30, but the special prices on the BeoVision 10 run through June 30.

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