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Azione Adds Vendor Members

West Chester, Pa. – Startup buying group Azione Unlimited has
added new vendors to its member roster, bringing the vendor total to 20.

An additional five video manufacturers (Sharp, Panasonic, Samsung, LG, and Panasonic Professional) are available to
member dealers through distribution partnerships, founder Richard Glikes noted.

Brands include Sonance, Revel, Canton, Monitor Audio, JL
Audio, Integra, Stewart, Epson, Digital Projection, IC Realtime, Lexicon,
SurgeX, Perfect Path, Salamander Designs, Certified Cyber Solutions, Liberty
Wire & Cable and JBL Synthesis.

Glikes, the longtime
executive director of the Home Technology Specialists of America buying group
(HTSA), said “more programs are in discussion and will be solidified prior to
the beginning of the Japanese fiscal year,” on April 1.

Unlike other buying groups, vendors are invited to join
Azione as members, and both vendors and dealers will serve on the group’s
advisory board.  Three vendor executives
and two dealer principals have already been
as board “founders,” and two remaining vendor board positions and
four dealer founders are expected to be announced mid-February.

 “It is an honor to
have vendor members join a group that stands for something more than ‘a deal.’
We will be as much an ‘education group’ as we are a buying group,” Glikes said,
citing Azione’s best-practices sharing and free member meetings, as well as marketing
support and enhanced vendor relationships.

He added that the group’s recruitment goal is 150 members by
year’s end.

To introduce the new vendor members, Azione posted a video on
YouTube at,
and is providing membership applications at its website at