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PureTech Alliance Forms To Promote Health And Wellness

Executives from the custom installation channel align to form a full-service national sales organization.

Introducing the PureTech Alliance, a national sales and service organization representing health and wellness technologies across the USA and Puerto Rico. Comprised of 12 sales representation firms that each have extensive experience in the audio/video and custom installation (CI) channel within their respective regions, the PureTech Alliance will create and maintain a network of the finest technology sales and integration professionals covering the U.S. market.

The mission of the PureTech Alliance is to create the ultimate national sales organization, with all territories benefiting from a unified sales, support, and training regimen that will maximize productivity and operational efficiency for each regional firm. As a national sales solution for manufacturers of health and wellness technologies, the PureTech Alliance will be highly autonomous, capable of providing vendor partners with the sales performance they must have while minimizing the internal resources typically required to oversee each region.

Peter Dyroff

The PureTech Alliance executive team includes founding partners Peter Dyroff and Seth Kaplan along with secretary Brad Whitehead and treasurer Dave Humphries. “We have been increasingly aware of the impending collision between wellness technologies and the traditional AV and smart home products that we see in the CI channel,” reports Dyroff. “The wellness category features dynamic, innovative manufacturers, and we anticipate meaningful growth and revenue opportunities vital to the future of the CI channel. Additionally, we are confident that an effective national alliance will change the way both vendor and dealer partners across the US perceive sales representation, creating a highly efficient, service-centric benchmark for our industry.”

Seth Kaplan

The PureTech Alliance has reached an agreement to provide national sales representation to Pure365 (, developer of an integrated system of hardware and software that both filters and tracks indoor air and water quality. According to the company, Pure365’s purification systems capture over 99 percent of potentially harmful ultrafine particles, microorganisms, and volatile organic compounds.

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