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How GameStop Tripled Its Online Assortment In Four Months

Between October 2015 and February 2016, GameStop tripled the number of SKUs it sells online by outsourcing its ship-from-store service to a third-party provider, Radial.

“GameStop uses fulfillment vendor Radial, formerly eBay Enterprise, to enable the ship-from-store technology. When video game and consumer electronics retailer GameStop Corp. began to test shipping online orders from stores in March 2015 it quickly realized that the new fulfillment option would help drive more online orders by presenting customers-gamers eager to snap up rare, vintage or hard-to-find video games-with a much wider assortment of products, says Richard Armour, senior director of multichannel for GameStop.”

Read More at Internet Retailer