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Transformative Appoints Ralston As First Sales Director

Norwood, Mass. – Transformative Engineering expanded its management team with the addition of Jon Ralston as the company’s first director of sales.

Ralston will help the company broaden the scope of its products and distribution over the next few years. “Jon’s wide business and technical experience in both the residential and commercial markets will help us to grow our business across these channels,” said president Jay Treiber.

Ralston comes to the company with two decades of experience in commercial and residential installation management. Ralston was most recently A/V project manager for Boston Productions, a designer of interactive museum exhibits. Previously, he worked for Trieber’s Home Theater Concepts company as a commercial and residential installation project manager. He previously spent almost a decade at Tweeter, Etc. in various sales and home-installation project-management roles.

Transformative designs and manufactures audio, video, and data communications devices and related components used in home and commercial systems.