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Steinle To Succeed Traub At BSH

Irvine, Calif. — Michael Traub will step down as president/CEO of BSH Home Appliances on Aug. 29 for a top-slot at Serta, to be succeeded by U.K. chief Michael Steinle.

The company makes and markets the premium Bosch, Thermador and Gaggenau majap brands, and is a subsidiary of Germany’s BSH Bosch und Siemens Hausgeräte.

Traub has been with BSH for 21 years and led the North American operation for the past six. During that time he guided the business through the recession and made it “a role model within the global BSH organization,” the corporate parent said. He is also credited with driving the company’s 25 percent sales growth in 2013 and this year’s 22 percent gains through June.

Traub resigned his post to become the president of the Serta business at Serta Simmons Bedding.

 His successor, Steinle, is a 32-year veteran of BSH with extensive experience in sales, management, retail and built-in appliances, and has served for the last three years as CEO of Bosch and Siemens Home Appliances Group in the U.K. and Ireland.

He will assume his new role on Sept. 1.

Based here, BSH Home Appliances sells through distributors, independent dealers, national and regional retailers, builders and large buying groups, and maintains manufacturing facilities in New Bern, N.C., and La Follette, Tenn.