Armour Home Electronics is growing its international presence with the appointment of Mike Smith as Global Sales Director.
Smith will lead the global sales strategy for Armour Home’s owned brands – Goldring, QED, and Q Acoustics – while also overseeing commercial relationships for its UK distribution partners, Grado, XGIMI and Burson Audio.
Smith brings nearly three decades of commercial leadership experience across premium consumer electronics, high-performance audio, and international sales. Most recently, he served as Head of UK Sales at Focal Naim, where he led the commercial strategy for two notable high-end audio brands.
Responsible for all strategic, commercial and tactical sales activity across the UK, Smith successfully grew revenue, strengthened dealer relationships, and led a high-performing sales team focused on delivering sustainable, long-term growth.
At Armour Home, Smith says he sees significant opportunity to build on the heritage and reputation of its owned brands.
“Goldring, QED and Q Acoustics are already incredibly well respected around the world, but I believe there’s still huge, untapped potential for each brand to grow its global footprint,” said Smith. “They have authentic stories, genuine engineering expertise and products that deserve to reach an even wider audience.”
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