Performance audio brands Pro Audio Technology (PRO), and Theory Audio Design (Theory), have appointed Mark Goldman as Vice President of Sales across the two companies.
“Mark joins the companies at an exciting time as PRO is on track to have its best year in its 16-year history, and Theory is building significant momentum,” said Paul Hales, owner of and product designer for the companies in a statement. “Mark has deep roots in the audio industry and comes to us with decades of experience. Not only did Mark own one of the premier US AV integration firms for a couple decades, he also worked for a highly regarded loudspeaker manufacturer leading the sales and marketing efforts – so he has speakers in his DNA. I have no doubt that Mark will drive growth across our two brands and be a tremendous resource for our global network of reps, distributors, and dealers.”
Goldman joins PRO and Theory with over 30 years of experience working across the AV industry. Goldman’s career in audio started in 1990 as manager of Miami’s premier stereo salon, Sound Components, then served as director of sales and marketing at high-end loudspeaker manufacturer, Wilson Audio.
In 1997, Goldman departed Wilson to acquire Sound Components transforming it from a stereo shop to a market leader in custom integration, growing revenue from $2M to over $7M over a 21 year span. In 2018, Goldman sold Sound Components and moved to the west coast where he joined California’s largest AV integrator, AUDIOVISIONS, as Market Leader in Los Angeles.
“Working for one of PRO’s premium dealers afforded me exposure to the PRO and Theory brands, the products’ nearly limitless performance capabilities and impressive engineering,” Goldman said in a statement. “When experiencing demonstrations of the PRO and Theory systems first hand, I felt the same spark I had when I started working in AV in the ‘90s. I am a firm believer that you need to be passionate about what you sell to be successful, and I know I can stand behind PRO and Theory with confidence. I look forward to leveraging my lifelong experience in audio and custom integration to drive growth across these distinguished brands.”
For more information on Pro Audio Technology, please visit proaudiotechnology.com.
For more information on Theory Audio Design, please visit: theoryaudiodesign.com.