Fishman has announced the addition of Billy Martinez as Vice President of Sales & Marketing. Martinez brings with him a quarter century of industry experience including, most recently, 10 years at Fender Musical Instruments as the Vice President of Product.
During his tenure at Fender he was responsible for multiple product lines including Electric and Acoustic Guitars as well as Guitar Accessories. Prior to that, he spent 15 years at Guitar Center where he worked in Retail planning, Inventory Management, Finance and left as the Director Of Category Management for the Acoustic Guitar division, overseeing all buying decisions for Guitar Center and Musician Friend.
Martinez will oversee Fishman OEM Sales, Domestic and International Retail Sales, and Marketing.
Jason Cambra, Fishman’s Chief Operating Officer stated, “Billy’s background at both Fender and Guitar Center offer a unique set of skills that have touchpoints to sales, marketing, and finance. Moreover, he’s performed at the highest levels of our industry making him ideally positioned to help drive Fishman into the future.”
