In a stark contrast to recent years, Monster’s pre-CES press conference had company founder and head monster Noel Lee taking center stage with almost no star power behind him.
Lee ran, rapid-fire, through a list of new, recent and existing products and corporate partnerships, including new Adidas headphones that will match the company’s sneakers, a massive “boombox” known as the Blaster, and new wireless and on-ear versions of its ClarityHD headphones ($79 and $149, respectively).
Baseball player Shane Victorino did take the stage briefly, as did pro gamer Johnathan “Fatal1ty” Wendel.
Other highlights: Headphones with a built-in music player that will sync to the Cloud (the Inspiration Traveler), new USB-C cables, and a line of wireless headphones (Monster Elements) that boast a 24-hour battery life.
The company will hold its annual awards program and concert on Thursday, in which plenty of star power will be represented.