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CTA Announces Nasdaq’s Adena Friedman To Keynote AT CES 2024

CES Unveiled Amsterdam showcased European startups and tech improving our world

Adena Friedman, president and Chief Executive Officer of Nasdaq

The recent CES Unveiled Amsterdam event saw nearly 70 startups plus hundreds of attendees and media from around the globe in attendance. CES Unveiled Amsterdam was co-located with World Summit AI (WSAI) in partnership with the Dutch Ministry of Economic Affairs and Climate Policy, and the event highlighted tech innovation from European startups that will solve global challenges and conference programming addressing sustainability, healthcare, climate change and tech trends—including digital health, enterprise, AI, and a look toward using tech for good.

“CES Unveiled Amsterdam was a phenomenal event as we celebrated the latest European innovation, broke major CES 2024 news and discussed the exciting road leading up to CES 2024 in January,” said Gary Shapiro, President and CEO, CTA. “Excitement continues to build for CES 2024 with our incredible keynote lineup, including Nasdaq Chair and CEO Adena Friedman, whose leadership is implementing tech solutions that will solve some of the world’s most pressing challenges.”

Major CES 2024 news shared during the event included Consumer Technology Association (CTA) executives announcing Nasdaq Chair and CEO Adena Friedman will deliver a keynote address at the world’s most powerful technology event, CES 2024. Friedman will discuss how the private sector—and the financial industry specifically—is leveraging technology to solve major societal issues including the global fight against financial crime and human trafficking.

“At Nasdaq, we are driven by the belief that technology can solve the most complex challenges facing both industry and society—a force for good with the unique potential to drive economic progress for all,” said Adena Friedman, Chair and CEO of Nasdaq. “Financial crime is a pervasive challenge and underpins some of the world’s most insidious crimes, such as human trafficking. At CES, I look forward to discussing how we can collaborate and leverage technology to eradicate financial crime and further protect the global financial system and the people that it serves.”

One of American Banker’s most powerful women in finance, Friedman joins an ALL ON lineup of CEOs from L’Oréal and Walmart as CES 2024 keynote speakers, reinforcing a shared commitment to societal impact through technology and human security.

Nasdaq’s Adena Friedman will speak at 2 p.m. PT on Wednesday, January 10, 2024, in the Palazzo Ballroom at the Venetian.

CES 2024 is scheduled for January 9-12 in Las Vegas, Nevada and registration is now open.

Visit CES.tech to register today.

About CES
CES is the most powerful tech event in the world – the proving ground for breakthrough technologies and global innovators. This is where the world’s biggest brands do business and meet new partners, and the sharpest innovators hit the stage. Owned and produced by the Consumer Technology Association (CTA), CES features every aspect of the tech sector.

About Consumer Technology Association
As North America’s largest technology trade association, CTA is the tech sector. Our members are the world’s leading innovators – from startups to global brands – helping support more than 18 million American jobs. CTA owns and produces CESs – the most influential tech event in the world. Learn more at CTA.tech.

See also: Walmart CEO To Give CES 2024 Opening Day Keynote

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