Brandmotion, the Southfield, Mich.-based manufacturer and distributor of OEM automotive technology, has brought on Tony Berlingieri as sales and marketing director.
Berlingieri has more than 25 years of automotive aftermarket marketing and management experience, and he will be tasked with strengthening Brandmotion’s sales channels for its vehicle-specific safety solutions.
“Tony brings us the right type of experience at the perfect time,” said Jeff Varick, president of Brandmotion. “With the expanding automotive safety market, we anticipate new business opportunities as well as more advanced technology infusion into automotive safety devices. Tony provides a good mix of industry familiarity and fresh insight to help us leverage those opportunities, both for our company and our resellers.”
“I am very excited to start this next phase of my career with Brandmotion,” said Berlingieri. “The aftermarket continues to be the segment of the industry that leads in innovation. Brandmotion has done a great job of keeping its ear to the ground and producing solutions that provide value in the marketplace. I look forward to utilizing my expertise to further enhance that drive.”