Perhaps the most bizarre product on display at last week’s Photokina show was the Sony Alphacomputergame for Playstation 3. “Harnessing the synergy” between the different divisions of the vast Sony empire, a 20 level version of the Alpha game is apparently available inJapan, although Photokina visitors had to make-do with the 2 levels that had been converted to English. From our brief glimpse of the game, players had to work their way through the Sony Alpha camera ranks by completing a serious of photographic challenges, starting off with a Konica Minolta Dynax camera and going on safari.
Sounds exciting.
