Circuit City Gets Mad

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The New York Sun reported that an angry Circuit City exec sent a memo to stores ordering store employees to remove the August issue of Mad Magazine from its shelves after the venerable humor publication ran a parody of the chain’s ad circular, for a chain called Sucker City. They then reversed course and apologized when the original memo went public.

As I learned in Intro to Marketing, “All publicity is good publicity.” I guess Circuit realized that too, because when I clicked on the Sun story, I got a Circuit City pop-up ad and the story was posted under a Circuit City banner ad.

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