E-tailers, Specialty Chains Most 'Satisfying': Study

By TWICE Staff On Feb 21 2011 - 6:01am




ANN ARBOR, MICH. — Online and specialty merchants outpaced the overall retail industry in delivering customer satisfaction, a new report shows, with Amazon besting them all.

The annual study by the American Customer Satisfaction Index (ACSI), which gauges the shopping experience on a 0 to 100 scale, shows that consumer satisfaction with retailers fell 0.5 percent to 75.3, the biggest drop in two years. Much of the decline was centered on gasoline service stations, reflecting the rising price of oil.

E-tail once again led the rankings with an ACSI score of 80. Amazon and Netflix swapped places for the lead in e-tail, with Amazon rising 1 percent to 87 and Neflix dropping 1 percent to 86. Newegg (down 2 percent to 84) and Overstock (up 1 percent to 83) earned the next highest scores.

Within brick-and-mortar, specialty retailers trended upward for a third straight year, rising 1.3 percent to 78. Barnes & Noble lead the channel for a fourth straight year, with a slight 2 percent drop to 82, followed closely by Borders (down 1 percent to 80), which last week filed Chapter 11. Best Buy rose 4 percent to 77, which was still below the sector average.

Among office-supply chains, Staples improved 5 percent and Office Depot vaulted 7 percent, both to all-time high ACSI scores of 81. A stronger emphasis on customer service and improved rewards programs helped lift both retailers. In contrast, OfficeMax retreated 4 percent to 74. Customers see value in OfficeMax prices, but gave low marks to service that failed to keep up with their expectations, ACSI said.

Alert to All Users of the Disqus commenting system:

Because of a recent global security issue, the Disqus website recommends that all users change their Disqus passwords. Heres a URL about the issue:

http://engineering.disqus.com/2014/04/10/heartbleed.html

 

 

 

 

Connect

 

PHOTOS

Enjoy the greatest pictures taken from famous shows and events this year.

Current Issue

Webcast

This TWICE webinar,  hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.