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North American Digital Television Sales Forecasts

1/28/2008 02:00:00 AM Eastern
North American Digital Television Sales Forecasts
200620072008200920102011
North America Plasma TV Shipments (thousands of units)
Grand Total3,2233,6654,5655,4786,2977,018
North America Plasma TV Average Selling Price
Grand Total$1,969$1,541$1,234$1,043$901$799
North America LCD TV Shipments (thousands of units)
Grand Total11,47221,21627,33332,71138,87443,778
North America LCD TV Average Selling Price
Grand Total$1,224$1,071$1,003$952$901$827
North America Projection TV Shipments (thousands of units)
CRT Total7251710000
DLP Total1,155940803707666589
LCD Total1,089769775760709631
LCOS Total452337374452529536
North America Projection TV Average Selling Price
CRT Total$905$896$0$0$0$0
DLP Total$1,841$1,707$1,425$1,158$975$823
LCD Total$1,654$1,502$1,171$920$802$702
LCOS Total$1,963$1,743$1,313$1,019$913$809
North America CRT TV Shipments (thousands of units)
Grand Total14,4369,5934,6542,200914209
North America CRT TV Average Selling Price
Grand Total$272$200$179$163$158$145
North America Integrated Digital Television Shipments(thousands of units)
All TV units from 2007 onward are integrated DTV
Source: iSuppli© TWICE 2008

Sales By Display Type
2006e2007e2008f
Size Share ($US Basis)
10- to 19-inch3.40%4.20%2.90%
20- to 29-inch15.70%10.30%5.40%
30- to 39-inch22.40%22.60%22.80%
40- to 49-inch29.20%36.80%42.90%
50-inch+29.30%26.20%26.00%
Total100.00%100.00%100.00%
Technology (millions of units)
CRT15.606.301.60
LCD13.7023.0029.80
PDP3.503.904.50
CRT RPTV0.700.200.00
MD RPTV2.401.400.67
OLED0.01
Total36.0034.8036.60
Source: Display Search e=estimated f=forecast © TWICE 2008

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