Mich. - Whirlpool will visit dealers in 70 cities beginning this month as part
of a seven-week training program for retail sales associates.
The program is
designed to train dealers' sales teams on the key selling points of the
company's latest cooking, refrigeration, kitchen cleanup and laundry innovations.
Led by field-brand
experts, the multi-day training targets independent retailers, larger retail
accounts, associate contract distributors, showroom consultants, designers and
home-improvement stores. Sessions will be broken out into various segments in
order to deliver customized training to meet the needs of each specific
audience, Whirlpool said.
training manager Liz Okon said the initiative "makes learning about the
company's products easy and entertaining," and that a well-educated sales team
offers customers better in-store experiences and gives companies more opportunities
to grow their businesses.
Whirlpool advises customers to contact their
local account reps for more information and tour dates.