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TomTom Launches ‘Cash For Old PNDs'

11/20/2009 01:11:01 PM Eastern

Concord, Mass.
- TomTom just launched a trade-in
program
that lets consumers send in any brand of portable navigation device
(PND) for a cash return, when they buy a TomTom PND.

The program is
designed to increase PND sales on TomTom.com by giving consumers the trade-in
incentive and also to "do our part to me more environmentally conscious," said
the company.

The TomTom
Trade-in & Trade-up program is hosted through a third party, Dealtree, and is available only
in the U.S.
at www.eztradein.com/tomtom/.

The Web site
features a trade-in calculator that determined the trade-in value of a Garmin Nuvi
200 in good condition is $77. A TomTom One 130S fetches $47.  he site says users receive a rebate check in
seven to 14 days.

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