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TigerDirect Stores Renamed CompUSA

7/23/2010 10:31:45 AM Eastern

Miami --- Systemax's seven U.S. TigerDirect retail stores have been renamed CompUSA, and CompUSA's website now bears a "Powered by TigerDirect.com" logo as part of a new co-branding initiative.

The former TigerDirect stores were located in Delaware, Illinois and North Carolina, although the company continues to maintain the storefront badge in Canada. The rebranding brings CompUSA's store count to 34 locations in those states plus Florida, Texas and Puerto Rico.

Sytemax's CircuitCity.com e-tail site is unaffected by the changes.

In a statement, Gilbert Fiorentino, chief cxecutive of Systemax's technology products group said, "The all new CompUSA is thrilled to now be powered by TigerDirect.com, the online powerhouse and consumer electronics e-tailer. Our customers have spoken and we look forward to providing shoppers not only with great deals on computers, HDTVs, components, and other consumer electronics, but offering them the chance to experience a completely new approach to retail shopping with Retail 2.0," the latest iteration of CompUSA's interactive retail format.

Systemax is highlighting the co-branding effort with a chain-wide "grand opening" sale at all CompUSA and former TigerDirect brick-and-mortar locations. The three-day event, which begins today, promises "significantly lower in-store prices, on par with online deals found on TigerDirect.com," plus the opportunity to win a Sony 3D TV bundle including Bravia 55-inch LED 3D TV, Blu-Ray home theater system, two pairs of active shutter glasses, and a 3D sync transmitter.