twice connect

Samsung, Broadway Photo Settle Suit

1/22/2010 10:08:02 AM Eastern

Brooklyn, N.Y. - Broadway Photo, an
online electronics retailer based here, has been prohibited from using Samsung
product descriptions and photos following the settlement of a two-year-old
lawsuit over unauthorized sales.

The action by Samsung also prohibits
the e-tailer from providing misleading information about manufacturer warranty
coverage for Samsung products sold on the site, and blocks Broadway Photo from
selling Samsung products on third-party affiliated marketplaces.

"Samsung greatly values the strong
relationship it has with its network of authorized dealers and resellers that
help ensure consumers receive excellent customer service," said Tim Baxter,
president of the consumer electronics division of Samsung Electronics America. "We
will continue to be vigorous in protecting our authorized partners, our brand
and products and addressing the actions of unauthorized dealers. Enforcement
also helps us better serve consumers that run the risk of buying a product from
an unauthorized dealer that may have been altered, used or refurbished and not
protected by warranty."  

Samsung said it provides all retail
partners with clear guidelines regarding the sales and marketing of the
company's products, and works with third-party service providers to monitor
unauthorized Internet sales and to track both print and online MAP violations
to support and protect the company's approved dealer network.

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