Ft. Lauderdale, Fla. – Custom electronics distributor AVAD America has reached a deal to carry home entertainment products, the distributor announced.
The distributor will begin carrying Samsung flat-panel (LCD and plasma), DLP rear projection and fully integrated flat-screen direct view CRT televisions beginning this month. AVAD said the arrangement "enhances distribution of Samsung’s products within the custom installation market, and strengthens AVAD’s continuing expansion efforts."
In addition to distributing Samsung produces, AVAD will act "as a comprehensive supply chain partner, creating a nationally consistent marketing plan that focuses efforts locally to build brand presence among electronic system contractors."
AVAD will also offer Samsung dealers product training, technical support and rapid access to inventory.
"We’re very excited to have a trusted name like Samsung behind our efforts to provide Electronic Systems Contractors nationwide with real solutions to expanding the automated home industry," said Joe Piccirilli, managing director of AVAD. "Clearly, manufacturers realize the value-added benefits AVAD provides. This partnership adds to Samsung’s leading brand position and growth efforts through the definitive market penetration and comprehensive dealer services that are AVAD’s signature."
Samsung has demonstrated its intention to move upscale in its marketing focus with the recent announcements of a 57W-inch TFT-LCD HDTV, a 70W-inch HDTV plasma television and plans for one of the industry’s first Blu-ray Disc recorders.
AVAD stocks products for home theater audio/video, lighting controls, distributed audio/video, central vacuums and more. It specializes in "just-in-time delivery" from each of its 21 locations nationwide. It offers a Dealer-to-Builder (D2B) program, which links members of its over 8,000 dealers with homebuilders across the United States.
AVAD product lines include Belden, Bose, Carlon, ChannelPlus, Coleman Cable, D-Link, Draper, Fujitsu, Harman Kardon, H-P Products/Dirt Devil Central Vacuum Systems, Lutron, Middle Atlantic Products, Inc., NetStreams, OnQ Technologies, OpenHouse, Panamax, Panasonic Audio/Video, Panasonic Phones, Peerless, Philips, Polk Audio, ProConnect, ProFlex, Replay TV, RTI, ScreenPlay by InFocus, Samsung, Sharp, SharpVision, Spaun USA, VisionArt and Universal Remote Control.