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Monster Launches Youth Initiatives

1/24/2011 12:01:00 AM Eastern
LAS VEGAS — Monster has announced a major effort to support youth initiatives.

The campaign includes a partnership with Nick Cannon and his company Ncredible Entertainment, as well as a new relationship with Dean Kamen in support of the FIRST (For Inspiration and Recognition of Science and Technology) robotics programs.

As part of the endeavor with Cannon, Monster will create a line of products geared towards empowering young people. A portion of all proceeds from the sales of these products, to be introduced later this year, will go to support the TeenNick HALO (Helping And Leading Others) Awards.

Cannon commented: “I’m looking forward to this partnership with Monster and increasing/continuing the support of these ordinary kids who are doing extraordinary things.”

Monster will also lend its support to FIRST, a robotics foundation started by inventor Dean Kamen in 1989. The four robotics programs in FIRST help get students interested in science, technology, engineering and math.

Kamen noted, “Science really matters. It is how we have achieved all that we have in a relatively short time in history. With Monster’s help, FIRST is on its way to combining youth’s passion for music with a sense of the empowerment gained when you know you have an expertise that is highly regarded and sought after in a worldwide economy.”
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