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Monster Launches Youth Initiatives

1/13/2011 09:33:18 AM Eastern

Las Vegas -- Monster has announced a major effort to support
youth initiatives.

monsterThe campaign includes a partnership with Nick Cannon and his
company Ncredible Entertainment, as well as a new relationship with Dean Kamen
in support of the FIRST (For Inspiration and Recognition of Science and
Technology) robotics programs.

As part of the endeavor with Cannon, Monster will create a line
of products geared towards empowering young people. A portion of all proceeds
from the sales of these products, to be introduced later this year, will go to
support the TeenNick HALO (Helping And Leading Others) Awards.

Cannon commented: "I've seen some amazing things happen when
young people are given an opportunity. Looking forward to this partnership with
Monster and increasing/continuing the support of these ordinary kids who are
doing extraordinary things."

Monster will also lend its support to FIRST, a robotics
foundation started by inventor Dean Kamen in 1989.  The four robotics programs in FIRST help get
students interested in science, technology, engineering and math (STEM) and are
designed to help spark young peoples' interest in becoming technology leaders.

Kamen noted, "Science really matters. It is how we have achieved
all that we have in a relatively short time in history. But are we building a
culture to ensure that we've captured the hearts and minds of the generations
that follow? Will they too come to know that science is really the language of
discovery, imagination and inspiration? 
With Noel Lee and Monster's help, FIRST is on its way to combining
youth's passion for music with a sense of the empowerment gained when you know
you have an expertise that is highly regarded and sought after in a worldwide
economy."

Head monster Noel Lee also commented. "As someone who has always
been fascinated by technology, science, and music, I have seen firsthand how a
passion for these subjects can lead to a rich and meaningful life. Most
importantly, I learned to understand how the proper support and encouragement
could lead to empowerment and self-confidence, no matter what career you choose
to pursue later in life. By teaming up with an influential powerhouse like Nick
Cannon, as well as technology innovator like Dean Kamen, Monster will be able
to help today's young people to grow and learn and follow their passion and be
motivated to make a difference."