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LG Previews 3D LED TVs On Broadway

12/20/2010 12:01:00 AM Eastern

NEW YORK — LG Electronics took the christening
of its new LED billboard at Times Square last week
to reveal details of its next generation of 3D-capable
LED full-array backlit LCD TVs featuring its new Nano
Lighting Technology for improved clarity.

These displays, the LW7700 and LW9500 and
LW7700 LED edge-lit LCD TV series with Nano Lighting,
and the rest of LG’s 2011 lineup, will be on display
next month at CES in Las Vegas next month.

The three LED edge-lit LCD TVs feature Nano
Lighting, said to produce pictures that are brighter,
clearer and smoother than earlier models.

The system uses an extremely thin film printed
with a proprietary light-dispersion pattern combined
with LED edge lighting to disperse light more evenly
across the screen.

Panels in each series also employ anti-reflection coating,
and improved local dimming technology in both 2D
and 3D with Micro Pixel Control.

The technology is said to manipulate individual LED
blocks, while Micro Pixel Control extends the color range.

The LW9500 series adds LG’s TruMotion 480Hz, while
the LW7700 features LG’s TruMotion 240Hz, for reduced
blurring of motion images.

The sets all feature LG’s Infinia ultra-slim single-panelof-
glass profile designs.

Screen sizes in the series include 47-, 55- and 60-inches and all are expected to be THX 2D and 3D certified by launch.
Pricing is expected to be announced at International CES.

The sets will also employ LG’s new twist on connected
TV systems, which will be detailed at the show.

LG also pre-announced its first soundbar Tuesday.

The company is launching a model designed for 42-inchand-
up TVs, offering two digital inputs, a Dolby Digital 5.1
decoder, proprietary virtual-surround technology, wireless
140-watt subwoofer, stereo Bluetooth transmitter and receiver,
and USB Host port to control MP3/WMA-file playback
from connected MP3 players.

The bar lacks HDMI inputs and outputs.

As for LG’s Broadway news, the company turned the
switch on a new prominently displayed LED billboard in the
middle of New York City’s Times Square this month.

The display and sign will give the company major visibility
during the upcoming New Year’s Eve festivities.

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