HTSA said the purpose is to aid the membership in selling better audio and more audio. Forty-seven members took part in the event. The agenda included a presentation by Chris Browder of B&W on “How to Use High End Audio to Position Your Company,” David Solomon and Jim Spainhour of Signal Path led a discourse on “Talking to the Download Generation and How to Make MP3s Sound Great.” Other presenters included Dr. Mark Waldrep of AIX Records, Craig Finer and Craig Abplanalp of Definitive Audio, and Jeff Madison of RPG Diffusor Systems.
Topics covered included “How to Peak the Customers’ Interest in High End Audio,” “Amplifier Basics,” “Qualifying to Sell High End Audio to the Luxury Buyer,” “Opportunities in HD Audio,” “What Makes an Amplifier Sound Good,” “How Sound Conditioning Makes Everything Sound Better and Differentiates You from the Big Box Guys,” HTSA said.
The highlight of the three-day event was the store tour of the Definitive Audio store in Seattle. The group was “wowed” by a pair of $150,000 speakers hooked up with $50,000 cables, said Richard Glikes, executive director.