Cypress, Calif. -
A revamped product training program for Clarion
dealers and distributors will include enhancements as well as significantly more
training at dealer and distributor locations, the company said.
Like before, Clarion offers three methods of
training: at dealer/distributor sites, via interactive w\Web conference, or via
online certification sessions taken at the dealer's convenience.
This year, the
company plans to conduct "significantly more" on-site training than before and
to date has scheduled more than 44 on-site sessions, a spokesperson said. Most
on-site sessions will be conducted in the first half of the year, but Clarion
said it hope to schedule others throughout the entire year.
The content of the
training programs has been upgraded to include "more in-depth knowledge on the
products' key selling features" and are "geared towards easily demonstrating
the features that consumers want the most,
like iPod connectivity, Bluetooth, and satellite and HD Radio," the
provides dealers with information on key product selling features, connectivity
to portable devices, Bluetooth interfaces, and digital and satellite radio, the
spokesperson said. Participating dealers and distributors who complete a survey
at the end of a session are eligible for a monthly drawing for Clarion product.
Clarion's 2010 online
certification program provides three different levels of tests based on
information found in Clarion product catalogs, Web site and application guide.
The program offers prizes for successful completion of each level.
Clarion has also
been offering a dealer-support Web site
since 2005 with information on vehicle wiring, application guides, iPod
connectivity charts, product manuals and bulletins. The site also offers online