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CES Kicks Off With Trends To Watch

1/09/2012 10:24:00 AM Eastern

LAS VEGAS - Commenting on the absolutely-packed-to-the-gills
room, Shawn DuBravac, Consumer Electronics Association chief economist,
welcomed everyone "to the first Occupy CES Meeting. I hope you brought your
tents."

Kicking off the 2012 International CES with the longstanding "State
of the Consumer Tech Industry and 2012 CES Trends to Watch" presentation,
DuBravac highlighted some of the themes that are going to be found at
the show.

Among them (as first
noted
back in November) are the presence of computer power in non-computing
devices; interfaces and the evolution of devices back to simplification; and
the prevalence of customization and personalization.

The show will play host to more than 25,000 product introductions,
DuBravac said, including 30 to 50 Ultrabooks, more than 50 tablets, and "more
phones to launch than ever before."

"Last year was perhaps the strongest wireless show, and this year
will have a stronger wireless presence than ever before," he said.

Acknowledging the legendary elephant in the room, DuBravac said,
"I always read at least 30 articles highlighting that Apple isn't exhibiting at
CES. I think everybody knows this. And I'm not sure that's the big story.
Whether its iOS or Android or a different operating system, the key is that
we're building a hardware core."

It is this hardware core, he explained, that is bringing together
CE manufacturers and retailers.  "I would
argue that among the major CE retailers, wireless is the new traffic driver. We
used to offer physical media to get consumers in the store - we now highlight
what's happening in mobile to get them in the store. What will take place over
the next few days is the leverage of this hardware core to leverage and build
up this industry."

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