NEW YORK – With the 2012 International CES little
more than two months away (Jan. 10-13 in Las Vegas)
and the Consumer Electronics Association (CEA) getting
its CES Unveiled and media preview ready, here,
Nov. 8, the association has released a slew of info
about what will be going on at the show.
Cars, health and fitness, and the entertainment industry
will be featured prominently at this year’s show,
illustrating the changes at CES and the industry during
the past few years.
For instance, Alan Mulally, president and CEO, Ford
Motor Company, will be on the 2012 International CES
Innovation Power Panel.
The panel is a CES keynote being held Wednesday,
Jan. 11, at 9 a.m. in the Las Vegas Hilton. Panelists will
discuss how a spirit of innovation and entrepreneurship
has made them global leaders in their industries,
the CEA said in an announcement.
Ford and at least five other of the automotive industry’s
top 10 manufacturers will be exhibitors during
CES. Audi, Chrysler, GM/Onstar, Kia and Mercedes
all will showcase their latest technologies on the CES
Dieter Zetsche, chairman of the board of management
of Daimler AG and head of Mercedes-Benz
Cars, will deliver a keynote address at CES at 11 a.m.
Tuesday, Jan. 10, at the Las Vegas Hilton Theater.
CES attendees also will see new electric vehicles
and charging solutions on the show floor. Among
the displays will be the GoElectricDrive TechZone,
sponsored by the Electric Drive Transportation Association;
the Safe Driver TechZone, which will focus on technologies that assist in auto collision avoidance, lane
drift assistance, parking, speed monitoring, hands-free,
text-to-voice, driver drowsiness detection and more; and
the Location Based Services TechZone, which will serve
as the location for providers of custom technologies, services,
and advertising sent to portable and in-car navigation
devices based on current location.
CES will also offer the Connect2Car: Connecting Automotive
and Consumer Electronics Lifestyles SuperSession
focused on integration of new systems and apps into
the car, and the In-Vehicle Technology Conference Track,
featuring the conference sessions focused on smart technologies
that minimize driver error, enhance the driving
experience and boost road safety.
Paul Otellini, president/CEO of Intel, returns as a keynote
speaker on Day One of CES, Tuesday, Jan. 10, at
4:30 p.m. in The Venetian.
Other previously announced keynotes at the 2012 CES
include Microsoft’s Steve Ballmer, Mercedes-Benz’s Dr.
Dieter Zetsche, Qualcomm’s Dr. Paul Jacobs and Ericsson’s
Actress Eliza Dushku will join the Entertainment Matters
Program as the entertainment matters ambassador.
As a part of Dushku’s ambassadorship of the second annual
Entertainment Matters Program, Dushku will contribute
to Spike TV’s “CES All Access Live” broadcast coverage
throughout CES and will also host the network’s exclusive
VIP CES party at Tryst Nightclub in the Wynn Las Vegas.
Entertainment Matters at CES is designed by and for
Hollywood’s film, television and digital communities and
is sponsored by Variety and Ericsson. The Screen Actors
Guild is an associate sponsor of the program.
Fitness guru Jillian Michaels will discuss the highlight
the marriage of tech and fitness during CES at the Sports
and Fitness TechZone (FitnessTech) in Las Vegas at
10:30 a.m. on Jan. 10, in room N256 of the Las Vegas
Convention and World Trade Center (LVCC).
The FitnessTech Summit conference, free to all CES attendees,
begins at 9 a.m. on Jan. 10. Sponsors include
BodyMedia FIT, Fitness Technologies, Go Bandit, My Basis,
Omek Interactive, Polar, Recon Instruments, Scosche
and Withings. Participating companies will be represented
in the Sports and Fitness Tech TechZone located in
the North Hall of the LVCC.