twice connect

Best Buy Drops Ultimate Suit

7/20/2010 09:02:43 AM Eastern

Minneapolis - Best
Buy has withdrawn its unfair advertising lawsuit against Ultimate Electronics now
that the Colorado-based chain ended a questionable price-comparison campaign.

According to a
joint court filing cited by the Minneapolis-St. Paul Business Journal, both
parties have agreed to resolve the suit and pay their own legal fees.

The case stemmed
from Ultimate's advertised claims that it price-shopped Best Buy and Walmart
daily in order to offer lower prices.

Best Buy sued
Ultimate in April
, arguing that its own surveys, plus price comparisons by
the Better Business Bureaus of Minnesota and North Dakota, proved its pricing
was often lower than Ultimate's.

Ultimate denied
allegations of false and misleading advertising, and both parties acknowledged
in the joint filing that Ultimate ended the campaign "without admitting any
liability," the Journal reported.

Nationwide PrimeTime 2014

Scenes from Nationwide PrimeTime buy fair held in

ProSource Meeting Filled With Optimism

San Antonio — Optimism reigned at ProSource’s

Ingram Draws 500 To Spring Vendor Expo

Scottsdale, Ariz. — Ingram Micro Consumer

CEA Holds ’14 Digital Patriots Dinner

Washington — CEA held its annual Digital Patriots’

8 Technology Accessories For a Greener Earth

An Earth Day review of Earth-friendly products, by

BrandSource Shows Diverse Product Selection

BrandSource’s Summit show at the Marriott World

Scenes From Toy Fair

By Lisa Johnston