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Best Buy Drops Ultimate Suit

7/20/2010 09:02:43 AM Eastern
Minneapolis - Best Buy has withdrawn its unfair advertising lawsuit against Ultimate Electronics now that the Colorado-based chain ended a questionable price-comparison campaign.

According to a joint court filing cited by the Minneapolis-St. Paul Business Journal, both parties have agreed to resolve the suit and pay their own legal fees.

The case stemmed from Ultimate's advertised claims that it price-shopped Best Buy and Walmart daily in order to offer lower prices.

Best Buy sued Ultimate in April, arguing that its own surveys, plus price comparisons by the Better Business Bureaus of Minnesota and North Dakota, proved its pricing was often lower than Ultimate's.

Ultimate denied allegations of false and misleading advertising, and both parties acknowledged in the joint filing that Ultimate ended the campaign "without admitting any liability," the Journal reported.
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