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iBiquity Sees '11 HD Radio Gains

2/07/2011 12:01:00 AM Eastern
COLUMBIA, MD. – HD Radio developer iBiquity Digital forecasts strong OEM gains among automakers in 2011.

The company expects a total of 109 vehicle models will be available from 17 vehicle brands by the end of calendar 2011 with OEM HD Radios installed at the factory as standard or optional equipment. That’s up from seven vehicle models in 2007, 53 in calendar 2009, and 80 vehicle models at the end of 2010.

Also by the end of 2011, iBiquity expects 54 of the 109 vehicle models will offer HD Radio as standard equipment. That will be up from yearend 2010’s 36 vehicle models offering standard HD Radio.

In other updates, iBiquity told TWICE that more than 2,100 stations had made the digital transition in 250 metro areas, up from more than 2,000 stations at this time last year and only 66 stations at the end of 2005. Though that’s out of about 13,500 commercial and educational stations in the U.S., the 2,100+ stations operate in markets serving more than 90 population of the U.S. population, up from a year-ago 85 percent, iBiquity said.

To broaden content diversity, 1,100 digital FM stations are multicasting anywhere from two to four programs simultaneously, effectively creating another 1,400 radio stations as of January 2011, up from a year-ago 1,128, iBiquity said. Eleven stations are multicasting four programs at a time.

Of about 1,800 FM HD Radio stations, 1,400 stations transmit iTunes tagging ID codes, iBiquity said. These stations transmit ID codes on their multicast channels as well. Another 300 HD Radio stations are AM stations that could send metadata and ID codes if they broadcast music, iBiquity said.
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