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iBiquity Sees '11 HD Radio Gains

2/07/2011 12:01:00 AM Eastern

COLUMBIA, MD. – HD Radio developer iBiquity
Digital forecasts strong OEM gains among automakers
in 2011.

The company expects a total of 109 vehicle
models will be available from 17 vehicle brands by
the end of calendar 2011 with OEM HD Radios
installed at the factory as standard or optional
equipment. That’s up from seven vehicle models in
2007, 53 in calendar 2009, and 80 vehicle models
at the end of 2010.

Also by the end of 2011, iBiquity expects 54
of the 109 vehicle models will offer HD Radio as
standard equipment. That will be up from yearend
2010’s 36 vehicle models offering standard
HD Radio.

In other updates, iBiquity told TWICE that more
than 2,100 stations had made the digital transition in
250 metro areas, up from more than 2,000 stations
at this time last year and only 66 stations at the end
of 2005. Though that’s out of about 13,500 commercial
and educational stations in the U.S., the 2,100+
stations operate in markets serving more than 90
population of the U.S. population, up from a year-ago
85 percent, iBiquity said.

To broaden content diversity, 1,100 digital FM
stations are multicasting anywhere from two to four
programs simultaneously, effectively creating another
1,400 radio stations as of January 2011, up from a
year-ago 1,128, iBiquity said. Eleven stations are
multicasting four programs at a time.

Of about 1,800 FM HD Radio stations, 1,400 stations
transmit iTunes tagging ID codes, iBiquity said.
These stations transmit ID codes on their multicast
channels as well. Another 300 HD Radio stations are
AM stations that could send metadata and ID codes
if they broadcast music, iBiquity said.

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