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Audio Briefs

7/19/2010 12:01:00 AM Eastern

Boston Pledges
Custom Focus

PEABODY, MASS. — Boston Acoustics
launched a “multi-tiered outreach
initiative” for custom installers.

Each initiative will support the following
brand message: “Choose Boston
and offer your customers a better experience,
with incredibly reliable products
from a vendor partner that’s easy
to work with.”

In one initiative, the company said it
will enhance its website with instructional
videos, applications-based sellsheets,
a blog with an open Q&A forum,
more technical drawings and new
product landing pages.

Thiel Adds Amazon

LEXINGTON, KY. — Thiel added
Amazon to its short list of online
retailers. The high-end speaker
supplier jumped into the online
fray in May 2007 when it began selling
through Crutchfield. Thiel later
added Audio Advisor.