twice connect
careers

Audio Briefs

7/19/2010 12:01:00 AM Eastern
Boston Pledges Custom Focus

PEABODY, MASS. — Boston Acoustics launched a “multi-tiered outreach initiative” for custom installers.

Each initiative will support the following brand message: “Choose Boston and offer your customers a better experience, with incredibly reliable products from a vendor partner that’s easy to work with.”

In one initiative, the company said it will enhance its website with instructional videos, applications-based sellsheets, a blog with an open Q&A forum, more technical drawings and new product landing pages.

Thiel Adds Amazon

LEXINGTON, KY. — Thiel added Amazon to its short list of online retailers. The high-end speaker supplier jumped into the online fray in May 2007 when it began selling through Crutchfield. Thiel later added Audio Advisor.
Want to read more stories like this?
Get our Free Newsletter Here!

Curated By Logo