PEABODY, MASS. — Boston Acoustics
launched a “multi-tiered outreach
initiative” for custom installers.
Each initiative will support the following
brand message: “Choose Boston
and offer your customers a better experience,
with incredibly reliable products
from a vendor partner that’s easy
to work with.”
In one initiative, the company said it
will enhance its website with instructional
videos, applications-based sellsheets,
a blog with an open Q&A forum,
more technical drawings and new
product landing pages.
Thiel Adds Amazon
LEXINGTON, KY. — Thiel added
Amazon to its short list of online
retailers. The high-end speaker
supplier jumped into the online
fray in May 2007 when it began selling
through Crutchfield. Thiel later
added Audio Advisor.