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Danby Appliances Entering Cannabis Biz

Announces joint venture with grow-light supplier 8/03/2017 11:30:00 AM Eastern
Take Away

Marijuana is becoming a major tax and revenue generator as more states legalize its sale for medicinal and recreational use.

Danby Appliances is developing a new product line that is giving added meaning to “joint venture.”

The Canadian majap maker is teaming up with grow-light vendor BloomBoss to create a suite of plant grow boxes designed specifically for home cannabis cultivation.

The products will feature built-in automation that will allow novice growers to plant a seed and reap a successful harvest with minimal effort. The devices will also accommodate added chambers that will allow for continuous, year-round harvesting within legal limits — a feature that’s unique within the home grow-box market, Danby said.

“As both Canada and many states in the U.S. move towards legalizing the personal cultivation of cannabis, we are confident the combination of BloomBoss’s cutting-edge technology and Danby’s established production and distribution networks will position us to be the preeminent manufacturer of home-growing appliances for new and experienced cannabis growers alike,” said BloomBoss president/CEO Chuck Siegel.

BloomBoss is a leading manufacturer of high-efficiency, high-performance LED grow lights and related equipment for indoor cannabis cultivation by medicinal and recreational users.

Danby already markets a line of herb, micro greens and flowering-plant growers called Danby Fresh that it repurposes from wine cooler and beverage center returns, and that incorporates BloomBoss's grow lights.

The new grow-your-own line is expected to launch in early Q4, with pricing to be determined later this month, a Danby spokesperson told TWICE.

Danby’s announcement follows the introduction of a bill by New Jersey Sen. Cory Booker that would legalize marijuana nationwide.

Now in its 70th year, Ontario-based Danby produces refrigerators, dishwashers, microwave ovens, laundry pairs and other household appliances that are sold through Amazon, Costco, Lowe’s, The Home Depot, Walmart and more than 5,000 independent majap dealers throughout North America.

Take Away

Marijuana is becoming a major tax and revenue generator as more states legalize its sale for medicinal and recreational use.

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