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Home >> Store Traffic, Sales Up Thanksgiving Weekend
Chicago – Thanksgiving Day openings at brick-and-mortar stores contributed to an 8.2 percent spike in foot traffic over the Thanksgiving weekend, to more than 594 million store visits.
But according market research firm ShopperTrak, retail sales trailed traffic, edging up 2.7 percent year over year to about $22 billion for the four-day selling period.
Sales were slightly down on Black Friday, observed ShopperTrak founder Bill Martin, as shopping was pulled forward by Thanksgiving Day promotions.
“Shoppers follow value, and this year, for the first time, retailers presented significant value for shopping on Thanksgiving Day,” Martin said.
That, and the extension of Black Friday into a weeklong event, may be diminishing the importance of a single shopping day, he noted.
Separately, Best Buy told the local Minneapolis StarTribune that Black Friday sales of mobile phones, laptops and e-readers exceeded its full-day hardware projections by 3 p.m. Central Time, and that BestBuy.com “broke records” on Thanksgiving and Black Friday.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.