By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Long Beach, Calif. – Chad Vogelsong, a 17-year JVC veteran, is leaving as marketing GM of JVC’s car entertainment division.
Vogelsong, whose last day is Sept. 6, said he plans to get involved in a new endeavor that he didn’t disclose.
Vogelsong leaves after Kenwood executive VP Keith Lehmann took charge in May of sales, marketing, and business strategy, becoming JVC’s car division’s senior VP while retaining his Kenwood responsibilities. Lehmann’s appointment followed the 2008 merger of JVC and Kenwood into JVC Kenwood Holdings and the 2011 consolidation of Kenwood and JVC mobile offices into the same Long Beach building.
At the time of his appointment, Lehman said he would work to increase differentiation between Kenwood and JVC car electronics offerings, refocus JVC marketing on supporting sell-in and sell-through, and preserve separate training, sales and marketing staffs between the two brands as well as separate distributors, reps and order desks.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.