By Lisa Johnston
New products on display at the American International Toy Fair, held in N
CES 2014 Las Vegas - Technicolor is demonstrating for International CES attendees that it is much more than a movie mastering house by showing its expanded TV streaming, Ultra HD up-conversion, natural wide-color gamut display certification and home-automation technology businesses here.
At the same time, Technicolor made a series of announcements about new partnerships for a few of its various business interests.
First, the company said that its M-GO streaming movie service — a joint venture with DreamWorks Animation — will be distributing 4K content for Ultra HD television starting with Samsung models. Samsung said here Monday that M-GO will stream both native and up-scaled 4K movies to its new UHD TVs starting this spring.
M-GO will provide around 100 titles for launch, including many full-length 4K theatrical hits and popular TV shows.
M-GO will upscale Ultra HD with as little as 3Mbps of bandwidth, while native 4K content will require a steady 15Mbps connection, said M-GO CEO John Batter.
M-GO coding employs proprietary remastering techniques to enhance sharpness, color and image depth of up-scaled content, as well as video files that are designed expressly for the specific up-scaling chips used in these particular televisions.
While the TVs will already have chips designed to display content at the higher resolution, Batter said M-GO is working with partners including Samsung to offer not just more pixels “but better pixels.”
Meanwhile, in a new wrinkle for its 4K Image Certification program that was first announced last year, Technicolor revealed that China-based Ultra HD LCD TV maker Seiki received its 4K Image Certification for its new U-Vision-brand 4K up-conversion HDMI cable and adapter equipped with active electronics that up-convert Full HD content into high-quality 4K Ultra HD, while allowing Ultra HD up-conversion from any source device.
The Technicolor’s certification program validates detail enhancement, edge restoration, noise reduction and up-scaling technologies for home-based viewing, the company said.
The Seiki U-Vision HDMI cable and adapter (shipping in the second quarter at a $39.99 suggested retail) are designed to improve picture quality of HD video content, and perform real-time detail enhancement, edge restoration and noise reduction. Both support 1080p up-conversion to 4K on video signals up to 30Hz.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.