Internet TV Growth Outpacing 3D TV
By Doug Olenick -- TWICE, 7/28/2010
New York - Internet-enabled and 3D TV shipments are enjoying robust growth, with shipments of the former far outstripping those of the much-hyped 3D variety, according to iSuppli.iSuppli is forecasting shipments of Internet-enabled TVs (IETV) to hit 27.7 million worldwide this year, growing to 148.3 million in 2014. 3D TV shipments will touch 4.2 million in 2010, climbing to 60.5 million in four years.
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DisplaySearch is projecting lower shipments for 3D TV of 3.4 million this year, growing to 42.9 million by 2014.
The discrepancy is due to different tracking methods employed by the two research firms.
The reason IETV growth will far out-distance that of its much-hyped 3D TV cousin remains cost, content and interoperability, said iSuppli's Riddhi Patel, television systems director and principal analyst. iSuppli expects 3D TV to remain a niche product for 2010, purchased primarily by early adopters, while IETV enters the mainstream.
"IETV provides immediate benefits by allowing TV viewers to access a range of content readily available on the Internet," he said.
IETV is also benefiting from the aggressive stance taken by vendors to strike partnerships with content providers, ensuring a steady stream of new programming available via the web, said Patel.
This is an area still causing problems on the 3D TV front.
DisplaySearch's Paul Gagnon, director of North American TV research, noted that delivery of 3D-capable TVs is currently outstripping content availability.
"3D content for TV remains limited to a small number of movies, plus some sports events on pay TV, which are dependent on cable providers. Blockbuster movies in 3D, such as ‘Avatar,' will not be available for 3D TV in 2010," Gagnon reported.
Other obstacles noted by DisplaySearch were consumer questions regarding 3D glasses, and low Blu-ray player penetration outside of North America and Japan.
Talkback
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TOTALLY AGREE WITH YOU JOHN!
If this article is intended to just state some statistical data it is doing so in the wrong way.
EVERY 3D TV that's out there has Internet connectivity of some sorm with App driven software.
So if sony makes 11 different US models, and 7 of them have IETV capabilities, and 3 of the 11 are 3d, YOU THINK THAT IETV WILL BE SHIPPING MORE THAN 3D??? OF COURSE.
Thanks TWICE for pointing out the obvious, while making it sound like the 3D thing is too slow to adapt.
Go check out the adoption rate of 120hz to 240 hz last year and you'll see a heck of a lot more 120 hz panels being sold than 240hz. Its just the nature of this game. The newer tech. is placed higher up in the line, and less of them are manufactured (JUST LIKE performance vehicles), so of course less of them will be manufactured, shipped, and sold.
As an A/V systems integrator out of Southern California, its actually quite remarkable how many people are adopting 3D tv's this year. And as most of the manufacturers are doing, if you're looking for a "great tv", the best ones are going to have 3D loaded in them, that's just now a feature of a premium unit.
Adam Liebling - 2010-31-7 17:23:11 EDT -
Does this survey take into account that most of the 3DTVs being sold also have IETV capabilities? Also, given how new the 3DTV market is, and how manufacturers are still rolling out their lines, isn't this survey a little premature?
Dave Martin - 2010-30-7 14:39:46 EDT
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